Bitcoin is in the news again and this time it’s because American tennis legend Serena Williams has made an investment in cryptocurrencies.
When she’s not on the tennis courts, Serena Williams is investing in Bitcoin. Well, sort of. The American tennis star has been revealed to have started a venture capital firm called Serena Ventures back in 2014. Since then, it has invested in more than 30 early stage companies and one of those is the cryptocurrency exchange Coinbase.
The details surrounding Serena Venture’s involvement in Coinbase or anything else bitcoin remain unclear. It all comes as no surprise though as her husband is Alex Ohanian, the co-founder of Reddit. Ohanian also has his own VC firm called Initialized Capital.
Bitcoin is the world’s leading cryptocurrency and has steadily become more and more prominent throughout various industries in recent years. Several athletes and former athletes have used their celebrity to promote certain cryptocurrencies. Her investment in one of the largest bitcoin and cryptocurrency exchanges, however, stands out from the rest.
Williams is building her presence beyond the tennis world. She is already arguable the greatest tennis player to ever grace a court. Williams has records that will continue to last for as long as anyone reading this is alive. The only other player who can currently compete with Williams in these terms is perhaps Roger Federer.
"“In 2014, (yes I know I can keep a secret) I launched Serena Ventures with the mission of giving opportunities to founders across an array of industries. Serena Ventures invests in companies that embrace diverse leadership, individual empowerment, creativity and opportunity.” – Serena Williams via Coindesk"
Action on the 2019 WTA Tour rolls on as Williams’ activities off the tennis court remain in the headlines. She is an icon on many fronts. Will one of those include the world of cryptocurrencies and bitcoin? She and her husband are positioning themselves to be players in the VC space and should continue to thrive with investments like these.