Fail To Prepare, Prepare To Fail - How tennis needs to change for the future

Fail To Prepare, Prepare To Fail – How tennis needs to change for the future

MELBOURNE, AUSTRALIA - FEBRUARY 02: Novak Djokovic of Serbia celebrates with the fans after winning the Men's Singles Final match against Dominic Thiem of Austria on day fourteen of the 2020 Australian Open at Melbourne Park on February 02, 2020 in Melbourne, Australia. (Photo by Cameron Spencer/Getty Images) /

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ROME, ITALY – MAY 18: Rafael Nadal of Spain slides to play a backhand volley against Tomas Berdych of the Czech Republic in their semi final match during day seven of the Internazionali BNL d’Italia 2013 at the Foro Italico Tennis Centre on May 18, 2013 in Rome, Italy. (Photo by Clive Brunskill/Getty Images) /

Turn It Up

While silence during points is a unique and amazing feature of the sport, in and around the grounds of tournaments it’s time to turn up the volume and not just be seen as a sleepy sport of crosscourt backhands.

There is a reason the Australian Open is a favorite amongst fans and players alike – the atmosphere around the grounds is booming, akin to the Davis Cup. Fans can be soaking in the summer sunshine watching the games finest players, all to be followed by off-court entertainment in the form of the ‘AO Live Stage’, which features some of the top music artists from around the world. It almost has a music festival vibe that attracts more than just die-hard tennis fans.

This is not to say that every event needs to have a DJ, but the sport is a positive distraction from everyday life for many people, and so when they are attending an event like tennis, it’s important to let people unwind and have fun. Create an atmosphere of fun & respect, and you will be on to a winner.

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