French Open players' dances at the steps are a viral sensation that other Grand Slam tournaments should duplicate
The 2024 French Open has made several misteps in this year's event so it is refreshing to celebrate something the tournament is doing right.
The behind-the-scene match-winner dances are fun and show tennis fans a lighter side to their favorite players. It is a cross between what we see at the selfie booth at wedding receptions and TikTok dance trends served up tennis style (pun intended).
This is a tradition that other Grand Slam tournaments should emulate and expand upon to make players' off-the-court personalities shine through in an effort to attract new fans.
Dancing on the steps French Open style brought to you by Aryna Sabalenka, Ons Jabeur, and Coco Gauff
The WTA players are embracing it more than the ATP players, but it can catch on and grow. Aryna Sabalenka, Ons Jabeur, and Coco Gauff performed some of the most memorable dances so far.
Sabalenka and Jabeur were not even born in the Bee Gees era but mastered it beautifully. There is Gauff also getting in on the act by bringing back a classic move from her teenage days in the 2010s.
Fans so often see the agony of defeat on the faces of players who lose matches, that it is great to see winning moments throughout the tournament. Tennis needs to figure out a way to become more interactive, and this might be a step in the right direction.
Other sports microphone players during matches or gameplay. This is not possible in tennis. Attracting new fans to the sport is important for its livelihood. In this era of social media and TikTok, tennis has to find its path to relevance and "hipness."
People may think this is an overreaction to a camera capturing players on the steps of Roland Garros, but it is not. The reality is that tennis has a marathon 11-month schedule that includes worldwide travel. For many reasons, those big tournaments and matches are not sold out. Especially in women's tennis, with the boom that the WNBA is experiencing, the WTA needs to capitalize on the personality, athleticism, and charisma of its top female players.