American tennis player Taylor Fritz had much at stake on Saturday in his fourth-round match against Stefanos Tsitsipas. Not only is he the last American man standing in the Australian Open draw, but he also had an interesting bet with his girlfriend Morgan Riddle if he won. Fritz completed his end of the bargain. He defeated Tsitsipas to reach his first career quarterfinal match at the Australian Open where he will face World No. 1 Novak Djokovic.
Now it is time for Riddle to pay up. Riddle, who is Fritz's travel companion and biggest cheerleader on the ATP Tour, is a well-known social media influencer who told Fritz she would eat a full jar of Vegemite on Instagram live if he beat Tsitsipas.
Vegemite is a native Australian food but is less known around the world. Riddle is about to put Vegemite on the map everywhere with this bet, something Vegemite marketing folks should be pinching themselves over.
The tale of Taylor Fritz, Morgan Riddle, and a bit of Vegemite
It is a thick brown paste sold in Melbourne stores for 100 years. Vegemite comes in a jar that is conveniently brown with a bright yellow label. It resembles a product that would be sold in the medicine aisle, not the food aisle.
Though it is known to be rich in B vitamins, the exact contents of it are relatively unknown. It is described as "yeast extract flavored with vegetables and spices." Australians either love it or hate it, and it is most commonly spread on toast.
Obviously, Fritz cannot wait to see Riddle eat Vegemite which begs the question of whether she will use the same tactic, either because of superstition or extra motivation, if Fritz beats Djokovic. It is worth noting that in eight previous meetings, Fritz has never beaten Djokovic.